Why should I use international standards?
Space is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. – Douglas Adams
And now data is big too. Lots of you will have heard, or read, that in the past two years we have created more data than all previous years combined. And there appears to be no indication or reason to think that this rate of growth is going to slow down anytime soon.